Marketing Enviornment

Nissan hopes the new Leaf, cheaper than the old model and with a shorter charging time and longer driving range, will tempt buyers looking for a family runaround.
The Japanese company is betting big on the all-electric car – chief executive Carlos Ghosn has predicted electric cars will make up 10% of global demand for new cars by 2020 – as it positions itself in a marketplace where others, such as Toyota, have already carved out niches making hybrid vehicles. Another thing that Nissan is doing is that it is buying a spot in the super bole which will get a benefit of a 100 million people to see it marketing environment is to show off your product in certain ways Nissan is doing this by putting their name out in commercials and finding new ways to beat the competition just like the Nissan leaf

Ethics & Social Responsibility

Nissan has a social responsibility that they do for themselves and also for people. In every state or car dealer ship it would be different but for the most part their goal is to not just be known for selling cars but for also helping people out and giving back to their community. Some examples would be that Employees volunteered more than 1,500 hours of community service this was in 2013. Some other things Nissan did was Employees contributed $300,000 to United Way. Nissan also supported the national NAACP during the March on Washington 50th Anniversary. These are some things that Nissan did for their community beside Nissan focusing on how to help their community to make a better name for themselves they also focus on their cars and the social responsibility for their cars would definitely be focused on safety.  Not only safety but quality, environment the chart below shows all of the aspects of Nissans social responsibility. Nissan does not only try to focus on creating a great car company but a company that cares for the people. This is what Nissan feels is its social responsibility  

 

 

 

Nissans Strategic planning for competitive advantage.

Nissans most known model car would be the Nissan GTR but for Nissans strategic planning for competitive advantage it wasn’t the Nissan GTR that took the spotlight it was a whole new different vehicle. In order to speak about competitive advantage first we need to understand what it isThere are two main types of competitive advantages: comparative advantage and differential advantage. Comparative advantage, or cost advantage, is a firm's ability to produce a good or service at a lower cost than its competitors, which gives the firm the ability sell its goods or services at a lower price than its competition or to generate a larger margin on sales. A differential advantage is created when a firm's products or services differ from its competitors and are seen as better than a competitor's products by customers There are two main types of competitive advantages: comparative advantage and differential advantage. Comparative advantage, or cost advantage, is a firm's ability to produce a good or service at a lower cost than its competitors, which gives the firm the ability sell its goods or services at a lower price than its competition orthere are two types. “There is comparative advantage and differential advantage. Comparative advantage is a firms ability to produce goods or service at a lower cost than its competitors, which gives the firm the ability to sell its goods or services at a lower price than its competition. A differential advantage is created when a firms products or service differ from its competitors and are seen as better than a competitors products by customers.” The vehicle that Nissan used is the Nissan leaf it is the first zero emission vehicle. This meaning that it runs on no gas and it is not a hybrid it is a completely electric car. The reason that this full electric vehicle is putting itself on advantage is because it is going to coast so much less on traveling then a regular standard gasoline car or even a hybrid. People love to save money and what better way to save money then getting a car that does not need gas to be in the tank. Around two years ago gas prices almost got as high as five dollars per gallon and since gas is a fossil fuel it is going to run out, and while it runs out that means the prices are eventually only going to go higher. Aside from saving hundreds of dollars on gas a year there is another advantage the Nissan leaf has. That would be the electrical motor it has inside the car. The reasoning this electrical motor is an advantage compared to all other motor vehicles is because there is less parts and moving parts in the engine. This means you will  be spending so much less going to the mechanic because of the benefits of having less parts in the engine. Another advantage the Nissan leaf has especially in the major cities would be the size of the car. It is smaller then the average car and this means it would be a lot easier to fit into spots that your average car could probably not fit into. Nissan leaf has took everything that people wanted savings on gas a car that can fit into tighter places and a car that would visit the mechanic a lot less then average cars. This is how the Nissan leaf has the competitive advantage over other vehicles.    The Leaf isn't a hybrid car, it's completely electric, it has no gasoline or diesel powered engine to supplement for powercomparative advantage and differential advantage

 There are two main types of competitive advantages: comparative advantage and differential advantage. Comparative advantage, or cost advantage, is a firm's ability to produce a good or service at a lower cost than its competitors, which gives the firm the ability sell its goods or services at a lower price than its competition or to generate a larger margin on sales. A differential advantage is created when a firm's products or services differ from its competitors and are seen as better than a competitor's products by customers.

Vision

At Nissan Australia we strive to enrich our customers' lives; we are driven by success; we are energised by the future. Our vision statement is more than just a phrase or tagline. It represents the long-term direction of the company and it signifies the existence of Nissan. It is a living, breathing philosophy that we deliver to all Nissan stakeholders - customers, shareholders, dealers and employees.

Mission

Nissan provides unique and innovative automotive products and services that deliver superior measureable values to all stakeholders in alliance with Renault.
Our Mission represents the roles that Nissan should play when pursuing its aim. It clearly expresses that the core business of Nissan lies in automobiles and related servicing functions and promises to provide all stakeholders with relevant values. It also promises to continue to offer highly innovative solutions full of originality. The cooperation with Renault provides us with unique opportunities for sustainable growth.