Nissans most known model car would be the Nissan GTR but for
Nissans strategic planning for competitive advantage it wasn’t the Nissan GTR
that took the spotlight it was a whole new different vehicle. In order to speak
about competitive advantage first we need to understand what it is there
are two types. “There is comparative advantage and differential advantage.
Comparative advantage is a firms ability to produce goods or service at a lower
cost than its competitors, which gives the firm the ability to sell its goods
or services at a lower price than its competition. A differential advantage is
created when a firms products or service differ from its competitors and are
seen as better than a competitors products by customers.” The vehicle that Nissan
used is the Nissan leaf it is the first zero emission vehicle. This meaning
that it runs on no gas and it is not a hybrid it is a completely electric car. The
reason that this full electric vehicle is putting itself on advantage is
because it is going to coast so much less on traveling then a regular standard
gasoline car or even a hybrid. People love to save money and what better way to
save money then getting a car that does not need gas to be in the tank. Around
two years ago gas prices almost got as high as five dollars per gallon and
since gas is a fossil fuel it is going to run out, and while it runs out that
means the prices are eventually only going to go higher. Aside from saving
hundreds of dollars on gas a year there is another advantage the Nissan leaf
has. That would be the electrical motor it has inside the car. The reasoning
this electrical motor is an advantage compared to all other motor vehicles is
because there is less parts and moving parts in the engine. This means you will
be spending so much less going to the
mechanic because of the benefits of having less parts in the engine. Another
advantage the Nissan leaf has especially in the major cities would be the size
of the car. It is smaller then the average car and this means it would be a lot
easier to fit into spots that your average car could probably not fit into.
Nissan leaf has took everything that people wanted savings on gas a car that
can fit into tighter places and a car that would visit the mechanic a lot less
then average cars. This is how the Nissan leaf has the competitive advantage
over other vehicles.
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