Monday, February 9, 2015

Nissans Strategic planning for competitive advantage.


Nissans most known model car would be the Nissan GTR but for Nissans strategic planning for competitive advantage it wasn’t the Nissan GTR that took the spotlight it was a whole new different vehicle. In order to speak about competitive advantage first we need to understand what it isThere are two main types of competitive advantages: comparative advantage and differential advantage. Comparative advantage, or cost advantage, is a firm's ability to produce a good or service at a lower cost than its competitors, which gives the firm the ability sell its goods or services at a lower price than its competition or to generate a larger margin on sales. A differential advantage is created when a firm's products or services differ from its competitors and are seen as better than a competitor's products by customers There are two main types of competitive advantages: comparative advantage and differential advantage. Comparative advantage, or cost advantage, is a firm's ability to produce a good or service at a lower cost than its competitors, which gives the firm the ability sell its goods or services at a lower price than its competition orthere are two types. “There is comparative advantage and differential advantage. Comparative advantage is a firms ability to produce goods or service at a lower cost than its competitors, which gives the firm the ability to sell its goods or services at a lower price than its competition. A differential advantage is created when a firms products or service differ from its competitors and are seen as better than a competitors products by customers.” The vehicle that Nissan used is the Nissan leaf it is the first zero emission vehicle. This meaning that it runs on no gas and it is not a hybrid it is a completely electric car. The reason that this full electric vehicle is putting itself on advantage is because it is going to coast so much less on traveling then a regular standard gasoline car or even a hybrid. People love to save money and what better way to save money then getting a car that does not need gas to be in the tank. Around two years ago gas prices almost got as high as five dollars per gallon and since gas is a fossil fuel it is going to run out, and while it runs out that means the prices are eventually only going to go higher. Aside from saving hundreds of dollars on gas a year there is another advantage the Nissan leaf has. That would be the electrical motor it has inside the car. The reasoning this electrical motor is an advantage compared to all other motor vehicles is because there is less parts and moving parts in the engine. This means you will  be spending so much less going to the mechanic because of the benefits of having less parts in the engine. Another advantage the Nissan leaf has especially in the major cities would be the size of the car. It is smaller then the average car and this means it would be a lot easier to fit into spots that your average car could probably not fit into. Nissan leaf has took everything that people wanted savings on gas a car that can fit into tighter places and a car that would visit the mechanic a lot less then average cars. This is how the Nissan leaf has the competitive advantage over other vehicles.    The Leaf isn't a hybrid car, it's completely electric, it has no gasoline or diesel powered engine to supplement for powercomparative advantage and differential advantage

 There are two main types of competitive advantages: comparative advantage and differential advantage. Comparative advantage, or cost advantage, is a firm's ability to produce a good or service at a lower cost than its competitors, which gives the firm the ability sell its goods or services at a lower price than its competition or to generate a larger margin on sales. A differential advantage is created when a firm's products or services differ from its competitors and are seen as better than a competitor's products by customers.

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