Nissan hopes the new Leaf, cheaper than the old model and with a shorter charging time and longer driving range, will tempt buyers looking for a family runaround.
The Japanese company is betting big on the all-electric car – chief executive Carlos Ghosn has predicted electric cars will make up 10% of global demand for new cars by 2020 – as it positions itself in a marketplace where others, such as Toyota, have already carved out niches making hybrid vehicles. Another thing that Nissan is doing is that it is buying a spot in the super bole which will get a benefit of a 100 million people to see it marketing environment is to show off your product in certain ways Nissan is doing this by putting their name out in commercials and finding new ways to beat the competition just like the Nissan leaf
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