Developing Global Vision

Nissan like many other companies have a global vision to fulfill. One car that Nissan is really focusing on is the Nissan Leaf it has become a very popular car, and also a very competitive car to other companies. The Nissan leaf is completely run on electric making it an elite car because it is the first of its kind to do this. Since Nissan is developing a global mission they need to sell it to the right buyers. The car was only released to good economic country's for example Japan U.S.A and Europe. Nissan tried getting there message out by making commercials and ads. They tried to get every one to know that if they had this Nissan leaf they would never have to visit a gas station again. For people hearing this it would be amazing, simply due to the fact that they would save money. Other ads that Nissan is putting out to make this Nissan leaf their global vision car would be how nice would it be if you went out to eat lunch and your car was charging. All these advertisements for the current time period we are in sound amazing since every one wants to save money. Also considering the fact that they sold their cars to Europe Japan and U.S.A all these countries have cities. This means gas mileage is lower then driving on the highway so in order to save an enormous amount of money Nissan is trying to lure customers in and tell them they shouldn't have to worry about gas any more.