Consumer Decision Making

The Nissan leaf has individual and psychological reasoning for consumers to buy it. The obvious reason is how eco friendly the car is. This makes the consumers decision a lot easier, every car before purchasing it has its car facts on the side of the window. One important thing that people look at would be the miles per gallon. The Nissan leaf runs completely on no gas so when people see this, its going to make the consumer feel a lot better on buying a car that runs on no gas then a car that does run on gas. Another way consumers are consistently going for the Nissan Leaf is because when consumers compare the options such as a Prius they simply see that everything about this Nissan is just a lot better. For example just the way it runs only on electricity compared to the Prius who still needs to take some type of gas. Even though you save money with a Prius you save more money with a Nissan leaf and now people are always worrying about saving money. Before people would not care about how much a car  coast or how fuel efficient it was they just wanted to say they had a very nice car. Now when times are harder people start to care more so consumer decision making is based on the competition and which company can make the consumer want it more. Not only that but if it fits the consumers needs. Nissan has managed to meet these standards better then any other car company there is with this new Nissan leaf.