Monday, March 16, 2015

Marketing Channels and Retailing

I went to my local Nissan dealer next to northern blvd and I asked them a couple of questions one question was do they have certain people for certain cars and I got an answer saying everyone working in the Nissan dealer ship knows all of the cars that are in there but if they need specifics to compare with other cars and get all the facts they could possibly ask they assign certain people to certain cars for example a person looking for a Nissan Altima wants to go into detail about that car the worker or manger with the best knowledge of the car comes and gives the facts about the car. Another thing they do is marketing channels. For example if they see a young kid with his father walking into the store they know where to direct them most young kids get the Nissan Altima or maxima as there first car because it is cheap and also a decent car for a beginner. If they see a person in a suite and looks like he is there to spend a good amount of money they probably will guide him towards there sport section of cars. If they see people that are there looking to save money they would guide them to there new Nissan leaf which saves money better then any car. Nissan has smart ways of retailing and marketing channels. I am not to sure how other companies market there cars but I find Nissans way very effective.  

No comments:

Post a Comment