Monday, March 23, 2015

Personal Selling and Sales Management

for personal selling Nissan uses a couple of interesting ideas. Especially for their car the Nissan leaf these are three things that Nissan is doing for personal selling for the Nissan leaf dollar amounts towards charging free insurance in Europe  free maintenance for specific period of times. Another smart idea Nissan did with their leaf car was put it in a college campus and let the college students test drive their car. This is good advertisement the reasoning because most college kids on campuses need cars, they have to go places and get places. Sales managers have a tougher job, they are going to need to try to motivate their employees for example the sales manager may say whoever sells the most cars this week will get a 400 dollar bonus this is something that sales managers do. They always have to find ways and think of ideas on how to sell their product in the best way possible and make the customer leaving happy not just for the customers sake but also for the company's future if a person likes how they got their car sold to them they can recommend this to friends family.

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