Developing and Managing Products

in 2009, the EV 11 was the first prototype created by Nissan based on the Nissan Versa.
It featured a all electric drive train and it had a 100 miles range. After its successful test marketing the Nissan EV 11 started to be produced and sold as the Nissan Leaf.
On the introductory stage, the Nissan Leaf had a hard time coming to become a success. In the first two years sales of the Nissan Leaf barely topped 50.000 units sold. The years to come, due to aggressive marketing and strategic partnerships, the Nissan Leaf started to reach is growth stage. The car is now in its maturity and the idea of the electric car and the Nissan Leaf is very closely related. Basically what Nissan was talking about is how they had a vision of creating a car that strictly runs on electric. they kept pushing their idea because they believed in it had a hard time coming up as a popular car but once its popularity spread it became a huge success. The whole point of development is to basically create an idea and working on multiple strategies to perfect the product you plan on developing after you develop your product you must manage your product in order to manage your product you must promote it you must advertise it market it which is all almost the same thing. Aside from promoting it you have to make sure every product you make runs smooth Nissan puts their cars threw a series of test before releasing them into stores. Nissan took a lot of time developing their Nissan leaf it was a couple of errors threw the way but the end product of their development became a huge success.  

segmenting and target markets

The Nissan leaf targets the early age of baby boomers meaning people around the age of 45 years old, they have a 6 figure salarie as well. People think companies don't pay as much attention to their customers as they should but in reality target markets are one of the most common thing every company is doing because in a way it's trying to market your product so with so many products out their you need to target your product to certain people.  So the Nissan leaf has been targeted to the younger generation of baby boomers. They also target the people who own cars such as the Toyota prius and other hybrid cars. The Reason That these baby boomers are buying these cars Is because they have enough money To Afford a House with A Garage.  Since that being the case they simply could charge their cars right from home also another study shows these people purchasing the car don't drive for more then 50 miles a day. The way the Nissan company segments their product is by trying to take over Honda and Toyota and they are doing a successful job at that considering all of these baby boomers want this car. It's a great responsibility for companies to study and focus on certain target markets because not every one will be attracted to a product.

Marketing communications

Tucker joins Nissan from Disney Consumer Products where he led a franchise-focused strategic marketing organization and collaborated with all business units to ensure consistency among the brand’s advertising channels. Tucker holds bachelor’s degrees in fine art and marketing from Louisiana State University and an MBA from Southern Methodist University’s Cox School of Business. This is one way Nissan is trying to improve their marketing skills they are trying to get the best marketers in the business. Not just tucker but people from all over the world who could promote and come up with good catchy things for people to buy their product. If you are not marketing your business or item it becomes a hassle to make sales. Most larger companies know this and that is why they market there products all the time. The Nissan dealer on northern blvd had huge signs saying summer sale all over their windows this is a form of advertisement/marketing.