segmenting and target markets

The Nissan leaf targets the early age of baby boomers meaning people around the age of 45 years old, they have a 6 figure salarie as well. People think companies don't pay as much attention to their customers as they should but in reality target markets are one of the most common thing every company is doing because in a way it's trying to market your product so with so many products out their you need to target your product to certain people.  So the Nissan leaf has been targeted to the younger generation of baby boomers. They also target the people who own cars such as the Toyota prius and other hybrid cars. The Reason That these baby boomers are buying these cars Is because they have enough money To Afford a House with A Garage.  Since that being the case they simply could charge their cars right from home also another study shows these people purchasing the car don't drive for more then 50 miles a day. The way the Nissan company segments their product is by trying to take over Honda and Toyota and they are doing a successful job at that considering all of these baby boomers want this car. It's a great responsibility for companies to study and focus on certain target markets because not every one will be attracted to a product.