Developing and Managing Products

in 2009, the EV 11 was the first prototype created by Nissan based on the Nissan Versa.
It featured a all electric drive train and it had a 100 miles range. After its successful test marketing the Nissan EV 11 started to be produced and sold as the Nissan Leaf.
On the introductory stage, the Nissan Leaf had a hard time coming to become a success. In the first two years sales of the Nissan Leaf barely topped 50.000 units sold. The years to come, due to aggressive marketing and strategic partnerships, the Nissan Leaf started to reach is growth stage. The car is now in its maturity and the idea of the electric car and the Nissan Leaf is very closely related. Basically what Nissan was talking about is how they had a vision of creating a car that strictly runs on electric. they kept pushing their idea because they believed in it had a hard time coming up as a popular car but once its popularity spread it became a huge success. The whole point of development is to basically create an idea and working on multiple strategies to perfect the product you plan on developing after you develop your product you must manage your product in order to manage your product you must promote it you must advertise it market it which is all almost the same thing. Aside from promoting it you have to make sure every product you make runs smooth Nissan puts their cars threw a series of test before releasing them into stores. Nissan took a lot of time developing their Nissan leaf it was a couple of errors threw the way but the end product of their development became a huge success.