business marketing

The Nissan leaf has a couple of great business marketing strategies they actually have a few blue prints on how they plan on making there market more noticeable, for example Nissan knows it is not the only car company out on the streets so it has to come up with ways to destroy the competition.  One way Nissan is marketing their car is by putting it out for car rentals for example if your car breaks down and you need a car Nissan will probably be more then glad to lend you their lead for rent especially at a cheap price to make the customers want it more. By doing this people will actually sit inside the car and see how the car works drives and all of its technology it has to offer. Another thing the Nissan does is try to attract women to their product study show that over 50 percent of women do most of the shopping and spending and women also encourage the men to buy certain things Nissan took this into consideration and tried to focus on selling their leaf to women.  Besides focusing on women Nissan also gives people test drives of their car and they encourage people to test drive their leaf. They want as many people as possible to know about their car and get in their car. Because odds are if you were looking for a car like the leaf and other companies didn't have the same marketing plans as Nissan meaning how they offer drives you would probably want to go for the Nissan the car you drove and already know about. This is Nissan marketing plan letting everyone know about their new car and also trying to eliminate the rest of the competition