Product Concepts

Nissan wants to make a concept car of their best sports car the Nissan GTR it is supposed to be something that should come out during the year 2020, Nissan is trying to merge their GTR with the Koenigsegg  A hyper car that is very expensive. Nissan said they are trying to make this car look something like it was out of a video game gran turismo to be specific. They said it might possibly be a hybrid super car. They are also claiming that it will have 784 hp. They are also claiming it will be a lot cheaper then a super car for example almost the same design and horsepower in a la Ferrari would coast over a million dollars. The reason Nissan is doing this is to give people ideas of what they are capable and also to keep people interested into their company.

Personal Selling and Sales Management

for personal selling Nissan uses a couple of interesting ideas. Especially for their car the Nissan leaf these are three things that Nissan is doing for personal selling for the Nissan leaf dollar amounts towards charging free insurance in Europe  free maintenance for specific period of times. Another smart idea Nissan did with their leaf car was put it in a college campus and let the college students test drive their car. This is good advertisement the reasoning because most college kids on campuses need cars, they have to go places and get places. Sales managers have a tougher job, they are going to need to try to motivate their employees for example the sales manager may say whoever sells the most cars this week will get a 400 dollar bonus this is something that sales managers do. They always have to find ways and think of ideas on how to sell their product in the best way possible and make the customer leaving happy not just for the customers sake but also for the company's future if a person likes how they got their car sold to them they can recommend this to friends family.

Marketing Channels and Retailing

I went to my local Nissan dealer next to northern blvd and I asked them a couple of questions one question was do they have certain people for certain cars and I got an answer saying everyone working in the Nissan dealer ship knows all of the cars that are in there but if they need specifics to compare with other cars and get all the facts they could possibly ask they assign certain people to certain cars for example a person looking for a Nissan Altima wants to go into detail about that car the worker or manger with the best knowledge of the car comes and gives the facts about the car. Another thing they do is marketing channels. For example if they see a young kid with his father walking into the store they know where to direct them most young kids get the Nissan Altima or maxima as there first car because it is cheap and also a decent car for a beginner. If they see a person in a suite and looks like he is there to spend a good amount of money they probably will guide him towards there sport section of cars. If they see people that are there looking to save money they would guide them to there new Nissan leaf which saves money better then any car. Nissan has smart ways of retailing and marketing channels. I am not to sure how other companies market there cars but I find Nissans way very effective.  

Consumer Decision Making

The Nissan leaf has individual and psychological reasoning for consumers to buy it. The obvious reason is how eco friendly the car is. This makes the consumers decision a lot easier, every car before purchasing it has its car facts on the side of the window. One important thing that people look at would be the miles per gallon. The Nissan leaf runs completely on no gas so when people see this, its going to make the consumer feel a lot better on buying a car that runs on no gas then a car that does run on gas. Another way consumers are consistently going for the Nissan Leaf is because when consumers compare the options such as a Prius they simply see that everything about this Nissan is just a lot better. For example just the way it runs only on electricity compared to the Prius who still needs to take some type of gas. Even though you save money with a Prius you save more money with a Nissan leaf and now people are always worrying about saving money. Before people would not care about how much a car  coast or how fuel efficient it was they just wanted to say they had a very nice car. Now when times are harder people start to care more so consumer decision making is based on the competition and which company can make the consumer want it more. Not only that but if it fits the consumers needs. Nissan has managed to meet these standards better then any other car company there is with this new Nissan leaf.

Developing Global Vision

Nissan like many other companies have a global vision to fulfill. One car that Nissan is really focusing on is the Nissan Leaf it has become a very popular car, and also a very competitive car to other companies. The Nissan leaf is completely run on electric making it an elite car because it is the first of its kind to do this. Since Nissan is developing a global mission they need to sell it to the right buyers. The car was only released to good economic country's for example Japan U.S.A and Europe. Nissan tried getting there message out by making commercials and ads. They tried to get every one to know that if they had this Nissan leaf they would never have to visit a gas station again. For people hearing this it would be amazing, simply due to the fact that they would save money. Other ads that Nissan is putting out to make this Nissan leaf their global vision car would be how nice would it be if you went out to eat lunch and your car was charging. All these advertisements for the current time period we are in sound amazing since every one wants to save money. Also considering the fact that they sold their cars to Europe Japan and U.S.A all these countries have cities. This means gas mileage is lower then driving on the highway so in order to save an enormous amount of money Nissan is trying to lure customers in and tell them they shouldn't have to worry about gas any more.