business marketing

The Nissan leaf has a couple of great business marketing strategies they actually have a few blue prints on how they plan on making there market more noticeable, for example Nissan knows it is not the only car company out on the streets so it has to come up with ways to destroy the competition.  One way Nissan is marketing their car is by putting it out for car rentals for example if your car breaks down and you need a car Nissan will probably be more then glad to lend you their lead for rent especially at a cheap price to make the customers want it more. By doing this people will actually sit inside the car and see how the car works drives and all of its technology it has to offer. Another thing the Nissan does is try to attract women to their product study show that over 50 percent of women do most of the shopping and spending and women also encourage the men to buy certain things Nissan took this into consideration and tried to focus on selling their leaf to women.  Besides focusing on women Nissan also gives people test drives of their car and they encourage people to test drive their leaf. They want as many people as possible to know about their car and get in their car. Because odds are if you were looking for a car like the leaf and other companies didn't have the same marketing plans as Nissan meaning how they offer drives you would probably want to go for the Nissan the car you drove and already know about. This is Nissan marketing plan letting everyone know about their new car and also trying to eliminate the rest of the competition

Developing and Managing Products

in 2009, the EV 11 was the first prototype created by Nissan based on the Nissan Versa.
It featured a all electric drive train and it had a 100 miles range. After its successful test marketing the Nissan EV 11 started to be produced and sold as the Nissan Leaf.
On the introductory stage, the Nissan Leaf had a hard time coming to become a success. In the first two years sales of the Nissan Leaf barely topped 50.000 units sold. The years to come, due to aggressive marketing and strategic partnerships, the Nissan Leaf started to reach is growth stage. The car is now in its maturity and the idea of the electric car and the Nissan Leaf is very closely related. Basically what Nissan was talking about is how they had a vision of creating a car that strictly runs on electric. they kept pushing their idea because they believed in it had a hard time coming up as a popular car but once its popularity spread it became a huge success. The whole point of development is to basically create an idea and working on multiple strategies to perfect the product you plan on developing after you develop your product you must manage your product in order to manage your product you must promote it you must advertise it market it which is all almost the same thing. Aside from promoting it you have to make sure every product you make runs smooth Nissan puts their cars threw a series of test before releasing them into stores. Nissan took a lot of time developing their Nissan leaf it was a couple of errors threw the way but the end product of their development became a huge success.  

segmenting and target markets

The Nissan leaf targets the early age of baby boomers meaning people around the age of 45 years old, they have a 6 figure salarie as well. People think companies don't pay as much attention to their customers as they should but in reality target markets are one of the most common thing every company is doing because in a way it's trying to market your product so with so many products out their you need to target your product to certain people.  So the Nissan leaf has been targeted to the younger generation of baby boomers. They also target the people who own cars such as the Toyota prius and other hybrid cars. The Reason That these baby boomers are buying these cars Is because they have enough money To Afford a House with A Garage.  Since that being the case they simply could charge their cars right from home also another study shows these people purchasing the car don't drive for more then 50 miles a day. The way the Nissan company segments their product is by trying to take over Honda and Toyota and they are doing a successful job at that considering all of these baby boomers want this car. It's a great responsibility for companies to study and focus on certain target markets because not every one will be attracted to a product.

Marketing communications

Tucker joins Nissan from Disney Consumer Products where he led a franchise-focused strategic marketing organization and collaborated with all business units to ensure consistency among the brand’s advertising channels. Tucker holds bachelor’s degrees in fine art and marketing from Louisiana State University and an MBA from Southern Methodist University’s Cox School of Business. This is one way Nissan is trying to improve their marketing skills they are trying to get the best marketers in the business. Not just tucker but people from all over the world who could promote and come up with good catchy things for people to buy their product. If you are not marketing your business or item it becomes a hassle to make sales. Most larger companies know this and that is why they market there products all the time. The Nissan dealer on northern blvd had huge signs saying summer sale all over their windows this is a form of advertisement/marketing.

Product Concepts

Nissan wants to make a concept car of their best sports car the Nissan GTR it is supposed to be something that should come out during the year 2020, Nissan is trying to merge their GTR with the Koenigsegg  A hyper car that is very expensive. Nissan said they are trying to make this car look something like it was out of a video game gran turismo to be specific. They said it might possibly be a hybrid super car. They are also claiming that it will have 784 hp. They are also claiming it will be a lot cheaper then a super car for example almost the same design and horsepower in a la Ferrari would coast over a million dollars. The reason Nissan is doing this is to give people ideas of what they are capable and also to keep people interested into their company.

Personal Selling and Sales Management

for personal selling Nissan uses a couple of interesting ideas. Especially for their car the Nissan leaf these are three things that Nissan is doing for personal selling for the Nissan leaf dollar amounts towards charging free insurance in Europe  free maintenance for specific period of times. Another smart idea Nissan did with their leaf car was put it in a college campus and let the college students test drive their car. This is good advertisement the reasoning because most college kids on campuses need cars, they have to go places and get places. Sales managers have a tougher job, they are going to need to try to motivate their employees for example the sales manager may say whoever sells the most cars this week will get a 400 dollar bonus this is something that sales managers do. They always have to find ways and think of ideas on how to sell their product in the best way possible and make the customer leaving happy not just for the customers sake but also for the company's future if a person likes how they got their car sold to them they can recommend this to friends family.

Marketing Channels and Retailing

I went to my local Nissan dealer next to northern blvd and I asked them a couple of questions one question was do they have certain people for certain cars and I got an answer saying everyone working in the Nissan dealer ship knows all of the cars that are in there but if they need specifics to compare with other cars and get all the facts they could possibly ask they assign certain people to certain cars for example a person looking for a Nissan Altima wants to go into detail about that car the worker or manger with the best knowledge of the car comes and gives the facts about the car. Another thing they do is marketing channels. For example if they see a young kid with his father walking into the store they know where to direct them most young kids get the Nissan Altima or maxima as there first car because it is cheap and also a decent car for a beginner. If they see a person in a suite and looks like he is there to spend a good amount of money they probably will guide him towards there sport section of cars. If they see people that are there looking to save money they would guide them to there new Nissan leaf which saves money better then any car. Nissan has smart ways of retailing and marketing channels. I am not to sure how other companies market there cars but I find Nissans way very effective.  

Consumer Decision Making

The Nissan leaf has individual and psychological reasoning for consumers to buy it. The obvious reason is how eco friendly the car is. This makes the consumers decision a lot easier, every car before purchasing it has its car facts on the side of the window. One important thing that people look at would be the miles per gallon. The Nissan leaf runs completely on no gas so when people see this, its going to make the consumer feel a lot better on buying a car that runs on no gas then a car that does run on gas. Another way consumers are consistently going for the Nissan Leaf is because when consumers compare the options such as a Prius they simply see that everything about this Nissan is just a lot better. For example just the way it runs only on electricity compared to the Prius who still needs to take some type of gas. Even though you save money with a Prius you save more money with a Nissan leaf and now people are always worrying about saving money. Before people would not care about how much a car  coast or how fuel efficient it was they just wanted to say they had a very nice car. Now when times are harder people start to care more so consumer decision making is based on the competition and which company can make the consumer want it more. Not only that but if it fits the consumers needs. Nissan has managed to meet these standards better then any other car company there is with this new Nissan leaf.

Developing Global Vision

Nissan like many other companies have a global vision to fulfill. One car that Nissan is really focusing on is the Nissan Leaf it has become a very popular car, and also a very competitive car to other companies. The Nissan leaf is completely run on electric making it an elite car because it is the first of its kind to do this. Since Nissan is developing a global mission they need to sell it to the right buyers. The car was only released to good economic country's for example Japan U.S.A and Europe. Nissan tried getting there message out by making commercials and ads. They tried to get every one to know that if they had this Nissan leaf they would never have to visit a gas station again. For people hearing this it would be amazing, simply due to the fact that they would save money. Other ads that Nissan is putting out to make this Nissan leaf their global vision car would be how nice would it be if you went out to eat lunch and your car was charging. All these advertisements for the current time period we are in sound amazing since every one wants to save money. Also considering the fact that they sold their cars to Europe Japan and U.S.A all these countries have cities. This means gas mileage is lower then driving on the highway so in order to save an enormous amount of money Nissan is trying to lure customers in and tell them they shouldn't have to worry about gas any more.    

Marketing Enviornment

Nissan hopes the new Leaf, cheaper than the old model and with a shorter charging time and longer driving range, will tempt buyers looking for a family runaround.
The Japanese company is betting big on the all-electric car – chief executive Carlos Ghosn has predicted electric cars will make up 10% of global demand for new cars by 2020 – as it positions itself in a marketplace where others, such as Toyota, have already carved out niches making hybrid vehicles. Another thing that Nissan is doing is that it is buying a spot in the super bole which will get a benefit of a 100 million people to see it marketing environment is to show off your product in certain ways Nissan is doing this by putting their name out in commercials and finding new ways to beat the competition just like the Nissan leaf

Ethics & Social Responsibility

Nissan has a social responsibility that they do for themselves and also for people. In every state or car dealer ship it would be different but for the most part their goal is to not just be known for selling cars but for also helping people out and giving back to their community. Some examples would be that Employees volunteered more than 1,500 hours of community service this was in 2013. Some other things Nissan did was Employees contributed $300,000 to United Way. Nissan also supported the national NAACP during the March on Washington 50th Anniversary. These are some things that Nissan did for their community beside Nissan focusing on how to help their community to make a better name for themselves they also focus on their cars and the social responsibility for their cars would definitely be focused on safety.  Not only safety but quality, environment the chart below shows all of the aspects of Nissans social responsibility. Nissan does not only try to focus on creating a great car company but a company that cares for the people. This is what Nissan feels is its social responsibility  

 

 

 

Nissans Strategic planning for competitive advantage.

Nissans most known model car would be the Nissan GTR but for Nissans strategic planning for competitive advantage it wasn’t the Nissan GTR that took the spotlight it was a whole new different vehicle. In order to speak about competitive advantage first we need to understand what it isThere are two main types of competitive advantages: comparative advantage and differential advantage. Comparative advantage, or cost advantage, is a firm's ability to produce a good or service at a lower cost than its competitors, which gives the firm the ability sell its goods or services at a lower price than its competition or to generate a larger margin on sales. A differential advantage is created when a firm's products or services differ from its competitors and are seen as better than a competitor's products by customers There are two main types of competitive advantages: comparative advantage and differential advantage. Comparative advantage, or cost advantage, is a firm's ability to produce a good or service at a lower cost than its competitors, which gives the firm the ability sell its goods or services at a lower price than its competition orthere are two types. “There is comparative advantage and differential advantage. Comparative advantage is a firms ability to produce goods or service at a lower cost than its competitors, which gives the firm the ability to sell its goods or services at a lower price than its competition. A differential advantage is created when a firms products or service differ from its competitors and are seen as better than a competitors products by customers.” The vehicle that Nissan used is the Nissan leaf it is the first zero emission vehicle. This meaning that it runs on no gas and it is not a hybrid it is a completely electric car. The reason that this full electric vehicle is putting itself on advantage is because it is going to coast so much less on traveling then a regular standard gasoline car or even a hybrid. People love to save money and what better way to save money then getting a car that does not need gas to be in the tank. Around two years ago gas prices almost got as high as five dollars per gallon and since gas is a fossil fuel it is going to run out, and while it runs out that means the prices are eventually only going to go higher. Aside from saving hundreds of dollars on gas a year there is another advantage the Nissan leaf has. That would be the electrical motor it has inside the car. The reasoning this electrical motor is an advantage compared to all other motor vehicles is because there is less parts and moving parts in the engine. This means you will  be spending so much less going to the mechanic because of the benefits of having less parts in the engine. Another advantage the Nissan leaf has especially in the major cities would be the size of the car. It is smaller then the average car and this means it would be a lot easier to fit into spots that your average car could probably not fit into. Nissan leaf has took everything that people wanted savings on gas a car that can fit into tighter places and a car that would visit the mechanic a lot less then average cars. This is how the Nissan leaf has the competitive advantage over other vehicles.    The Leaf isn't a hybrid car, it's completely electric, it has no gasoline or diesel powered engine to supplement for powercomparative advantage and differential advantage

 There are two main types of competitive advantages: comparative advantage and differential advantage. Comparative advantage, or cost advantage, is a firm's ability to produce a good or service at a lower cost than its competitors, which gives the firm the ability sell its goods or services at a lower price than its competition or to generate a larger margin on sales. A differential advantage is created when a firm's products or services differ from its competitors and are seen as better than a competitor's products by customers.

Vision

At Nissan Australia we strive to enrich our customers' lives; we are driven by success; we are energised by the future. Our vision statement is more than just a phrase or tagline. It represents the long-term direction of the company and it signifies the existence of Nissan. It is a living, breathing philosophy that we deliver to all Nissan stakeholders - customers, shareholders, dealers and employees.

Mission

Nissan provides unique and innovative automotive products and services that deliver superior measureable values to all stakeholders in alliance with Renault.
Our Mission represents the roles that Nissan should play when pursuing its aim. It clearly expresses that the core business of Nissan lies in automobiles and related servicing functions and promises to provide all stakeholders with relevant values. It also promises to continue to offer highly innovative solutions full of originality. The cooperation with Renault provides us with unique opportunities for sustainable growth.